PRIVACY POLICY

Last updated: 2025-11-03

This Privacy Policy explains how BLK LBL Corporation (“we,” “us,” or “our”) collects, uses, and protects personal data in connection with our digital marketing campaigns, websites, advertisements, and promotions (collectively, the “Campaigns”).

We are committed to protecting your privacy and handling your data transparently, lawfully, and securely in accordance with the EU General Data Protection Regulation (GDPR) and other applicable data protection laws.

1. Data Controller

The Data Controller responsible for your personal data is:

BLK LBL Corporation

Address: [1811 4th ST SW, Calgary AB T2S 1W2]
Email: [info@blk-lbl.ca]

If you have questions about this policy or your data, you can contact us at the details above.

2. Personal Data We Collect

We may collect and process the following personal data:

  1. Information you provide directly:
    • Name, email address, telephone number, mailing address, or other contact information when you subscribe, enter a promotion, or fill out a form.
    • Your preferences, interests, or consent selections.
  2. Information collected automatically:
    • IP address, browser type, operating system, and device identifiers.
    • Website usage information (e.g., pages visited, time on site, clicks).
    • Tracking data via cookies, pixels, and similar technologies (see Section 8).
  3. Information from third parties:
    • Demographic and behavioral data from advertising networks or social media platforms that help us target or analyze campaign performance.

3. Legal Bases for Processing

We process your personal data only where a lawful basis applies under Article 6 of the GDPR, including:

  • Consent — when you opt in to receive marketing communications or allow cookies.
  • Legitimate interests — such as analyzing campaign performance or preventing fraud, provided these do not override your rights.
  • Contractual necessity — when processing is needed to provide requested information or services.
  • Legal obligation — where required to comply with applicable laws.

4.How We Use Your Data

We use your personal data to:

  • Send promotional materials, offers, and updates (with your consent).
  • Manage digital marketing campaigns and measure their effectiveness.
  • Personalize marketing content and advertising.
  • Improve our websites and services.
  • Comply with legal obligations and protect against misuse or fraud.

 

We will not use your data for purposes incompatible with these without your consent

5.How We Share Your Data

We may share personal data with:

  • Service providers who process data on our behalf (e.g., email platforms, analytics providers, advertising networks).
  • Affiliates or campaign partners involved in campaign delivery.
  • Legal authorities when required by law or to protect rights and safety.

 

All data processors are contractually bound to handle your data securely and in accordance with the GDPR. We do not sell personal data to third parties.

6. International Data Transfers

If your data is transferred outside the European Economic Area (EEA) or UK, we ensure adequate protection through:

  • An EU Commission adequacy decision; or
  • Standard Contractual Clauses approved by the European Commission; or
  • Other legally recognized safeguards.

7. Data Retention

We retain personal data only as long as necessary for the purposes stated above, or as required by law.
After that, your data will be securely deleted or anonymized.

8.Cookies and Tracking

We use cookies, pixels, and similar technologies to analyze traffic, personalize content, and measure campaign performance.

You can manage or withdraw your consent to cookies at any time through:

  • The cookie consent banner on our site; or
  • Your browser’s cookie settings.

 

More details can be found in our separate Cookie Policy [if applicable].

9.Your Rights Under GDPR

You have the following rights under the GDPR:

  • Access – to obtain a copy of your personal data.
  • Rectification – to correct inaccurate or incomplete data.
  • Erasure (“Right to be Forgotten”) – to have your data deleted in certain circumstances.
  • Restriction of processing – to limit how we use your data.
  • Data portability – to receive your data in a structured, machine-readable format.
  • Objection – to object to processing based on legitimate interests or direct marketing.
  • Withdrawal of consent – to withdraw consent at any time (without affecting prior lawful processing).

To exercise your rights, contact us at info@blk-lbl.ca. We may require verification of identity before processing your request.

You also have the right to lodge a complaint with your local Data Protection Authority if you believe your rights have been violated.

10. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.
While we strive to protect your data, no system is completely secure, and transmission over the internet carries inherent risks.

11.Children’s Privacy

Our Campaigns are not directed toward individuals under 16 years of age. We do not knowingly collect personal data from minors.

12.Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal obligations. The “Last updated” date at the top will indicate the most recent version.

13.Contact Us

If you have questions, concerns, or requests related to this Privacy Policy or your data rights, please contact us at:

[BLK LBL Corporation]
Email: [info@blk-lbl.ca]
Address: [1811 4th ST SW, Calgary, AB, T2S1W2]


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